Real Estate Agents Negotiation 101

The Truth About Negotiating With Real Estate Agents (And Why Most Buyers Get It Wrong)

February 18, 20253 min read

Look, here's the thing about negotiating property deals - after being in thousands of negotiations myself, I can tell you that what most people think works... actually doesn't.

And it's not their fault.

See, real estate agents are trained professionals who negotiate property deals every single day. Meanwhile, most buyers might negotiate one or two property purchases in their lifetime.

It's not exactly a fair fight, is it?

But here's what's interesting...

After years of sitting on both sides of the negotiation table, I've noticed patterns that keep repeating. Patterns that, once you understand them, can completely change how successful your property negotiations become.

Let me show you what I mean...

The Urgency Game Ever had an agent tell you "there's another offer coming in tomorrow" or "we've got multiple parties interested"?

Funny thing is - sometimes it's true, sometimes it isn't. But here's what matters: your response to this situation can make or break your deal.

Quick story: Just last week, I was negotiating for a client when this exact scenario played out. Instead of rushing in with a panic offer (which is exactly what the agent wanted), we stayed calm, stuck to our strategy, and ended up securing the property for $35,000 less than the asking price.

The real secret? Knowing how to verify these claims and respond strategically.

Understanding True Property Value: Here's something most buyers don't realise...

The asking price and the true value of a property often have very little to do with each other. That's why relying solely on the agent's price guide is like asking a car salesman what you should pay.

I've seen countless buyers overpay simply because they didn't know how to properly assess a property's value. (By the way, this is one of the main reasons I started helping other buyers - watching people overpay by tens of thousands just hurt too much.)

The Smart Buyer's Checklist:

  • Recent comparable sales (not just what the agent shows you)

  • Current market conditions in that specific suburb

  • Property-specific factors that affect value

  • Hidden issues that could impact future value

Seller Motivation: The Hidden Gold Mine Want to know one of the most powerful pieces of information you can have in a negotiation? Understanding why the seller is selling.

But here's the catch - you need to know how to uncover this information ethically and use it respectfully. It's not about taking advantage; it's about finding win-win solutions.

The Power of Walking Away: You know what's funny? Some of my best deals have come right after I was prepared to walk away. There's something powerful about being the person who can say "no" and mean it.

But here's the reality - it's incredibly hard to walk away when you're emotionally invested in a property. That's why having someone in your corner who can remain objective can be invaluable.

Making Offers That Get Accepted: After negotiating hundreds of property deals, I've learned that how you present an offer is almost as important as the offer itself. It's not just about the price - it's about understanding what matters to the seller and structuring your offer accordingly.

The Truth About Property Negotiations: Look, here's what it really comes down to: successful property negotiation is a skill. Like any skill, it takes experience to master.

You can either:

  • A) Learn it through trial and error (potentially expensive error)

  • B) Work with someone who negotiates property deals every day

Either way can work. But if you're thinking about option B, feel free to reach out. I'm always happy to share more specific strategies about your particular situation.

Remember: Every property deal is unique, but the principles of successful negotiation remain the same. Whether you're buying your first home or your tenth investment property, understanding these fundamentals can save you thousands.

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